Changing the way brands think about CTV advertising
Flip empowers the most innovative brands to use connected TV ads as an engine for performance goals like purchases and leads.
We believe Connected Television is the next frontier in performance marketing, and we’re here to prove it.
Sophisticated Connected TV Advertising
When we launched Flip in 2019, being able to track conversions on one device that were driven by impressions on a totally different device was this new and novel concept. Short of alternatives on OTT, advertisers had turned to video completion rate or plain old reach numbers as their measure of success. Well, fast forward through a pandemic full of streaming, and much of the industry continues to use reach or VCR as their primary benchmark, but conversion-based KPIs on CTV campaigns are no longer uncommon.
But here’s the catch, a cross-device conversion is just our first step in a much larger aim, it’s just a means to an end. And that end is Flip: a CTV platform that shows the impact of every variable on any KPI—from survey-based lift, to direct ROAS, to incremental sales lift—and then uses these insights not just to deliver on a ROAS or CPA goal, but to make a tangible impact on a brand’s bottom line.
Flip is a Digital Remedy solution
Flip is a wholly owned subsidiary of Digital Remedy, an independently owned media technology and execution company, founded in 2001
Today, Digital Remedy enables publishers, advertisers, and agencies to access the full potential of their digital assets. With unprecedented access, superior customer service, flawless execution, and our proprietary, strategic solutions working together, Digital Remedy aims to be the media execution partner of choice.
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